Amarillo Video Production with Roosevelt Road Productions
You have put real work into what you do. Your video should make people see it. The skill in your hands. The standards behind your business. The personality that makes someone remember you after they close the browser.
I’m Cole Brakebill, Creative Director of Roosevelt Road Productions in Amarillo, Texas. I develop concepts, direct, shoot and edit films for businesses, artists and organizations. My work spans commercial video, documentaries, western storytelling and music, with projects reaching from local businesses to a three-part series for Panhandle PBS.
A prospective customer should be able to understand what you do and why it matters. Good commercial filmmaking makes that concrete: the people doing the work, the process behind the product, the problem you solve and the reason someone chooses you.
My portfolio includes business work such as R&A Welding, alongside documentaries and creative films. Watch selected productions to see the range. For your project, we begin with the audience and the purpose, then build the production around them.
I bring that same attention to a business introduction, a customer interview or a short social video. The job is to find what matters, capture it well and give the audience a reason to care. Every shot has to earn its place. So does every word.
If your company does work worth showing, I want to help you put it in front of people. Roosevelt Road serves Amarillo, the Texas Panhandle and projects beyond the region, with travel and production needs scoped around the assignment.
Discuss your project or call 806-316-7182. Tell me what you want to make, where it will be used and when you need it.
Video production for your business
Business films and customer interviews
Introduce your company, explain a service or let a customer describe an experience in their own words. An owner’s interview can give a business film its structure; footage of the work supplies the evidence. I can help shape the questions and guide the conversation so the finished piece sounds like you.
Promotional videos and social content
Give a launch, event, service or campaign a focused visual message. Depending on the scope, a shoot can support a main film and shorter edits for different uses. We establish the required lengths, vertical or horizontal formats, captions and delivery needs before production.
Industrial and western businesses
My background includes years in hands-on trades and aerospace. That experience matters when the subject is a working shop, a skilled crew or a process that takes knowledge to understand. I’m interested in showing the details that people who know the work will recognize.
The same approach carries into ranching, agriculture and western businesses: understand the people and the purpose before deciding how to film them. A good-looking shot is useful when it helps the viewer understand the work.
Documentary experience with the work to show for it…
I directed and produced In Open Air for Panhandle PBS, a three-part documentary series exploring public art in Amarillo and the surrounding region. The project brought together interviews, location footage, narration and an edit built to carry a story across multiple episodes.
That kind of production demands more than collecting attractive footage. You have to listen closely, recognize what an interview is really about and decide what belongs in the finished film. You have to keep a viewer oriented while giving the story room to develop.
Those skills matter to commercial clients, too. A business owner may have decades of experience and only a few minutes to explain it. A nonprofit may need to make its mission understandable through one person’s experience. The filmmaking challenge is to find the clearest, most compelling way in.
The portfolio includes In Open Air alongside other completed productions. Explore the films and read about my filmmaking background.
Western films and music with a distinct point of view
My western film work includes a project with Wilson Cattle Company centered on their stud horse, Tic Tick Boom Boon, where the focus was on presence, bloodline, movement and the character surrounding the horse beyond the arena. That same approach carries into my work with Shad Mayfield, including Money $zn and Homegrown—films that explore the person and life around the competition. I’m drawn to the preparation, the quieter moments and the details that give an athlete’s story its character. That perspective also shapes my narrative work, including Don’t Bet the Horse You Rode in On.
Original music belongs in the creative conversation
Music has been part of my work for more than two decades. I co-founded Roosevelt Road in 2012 and continue creating under Cole Younger. That experience gives me another way to think about a film: rhythm, tension, pacing and the moment a sound changes what an image means.
Original songs, jingles and custom music can be part of a project’s creative direction. My work includes traditional music production and AI-assisted approaches, selected around the brief. The production method and intended usage belong in the scope from the beginning.
For artists, a music video should have a visual idea strong enough to belong to the song. For a business, music should support the message and identity. Read about my music production approach.
Work directly with the person making the film
Roosevelt Road is an independent creative business. You work directly with me on the idea, the production and the edit. That keeps the creative decisions connected: what we discuss at the beginning should still be visible in the finished piece.
Start with the job the video needs to do
Tell me who needs to watch, what they need to understand and what you want them to do next. Bring a rough idea, a reference or a problem you need to solve. You do not need to arrive with a finished script.
Define the production before the shoot
We discuss the concept, locations, interviews, schedule, budget and intended uses. The scope establishes deliverables and review expectations, including any shorter edits, original music, aerial footage or AI-assisted visuals being considered.
Build a film that holds together
The edit brings the material into focus. Interview choices, sound, color, music and pacing all affect how the story lands. My responsibility is to make those choices serve the purpose we agreed on.
Planning your video project
What kinds of clients can work with Roosevelt Road?
Businesses, artists, nonprofits and organizations with a story, service or project to communicate. My work includes commercial films, interviews, documentaries, music videos and western subjects. Describe the assignment and I can assess the production it needs.
Can one shoot produce more than one video?
Yes, when it is planned that way. A main film and shorter versions can be scoped together. We need to consider framing, sound and the intended platforms before shooting so the additional edits have the material they need.
Can you work with footage we already have?
Existing footage can be part of a project. I’ll need to review its quality, audio, permissions and coverage before recommending an approach. Sometimes editing gives the material a clear direction; sometimes a few new shots or an interview supply what is missing.
What does video production cost?
The scope determines the quote. Filming time, travel, interviews, editing, music and the number of finished versions all affect the work involved. Send your objective, location, target date and budget range so we can discuss a realistic production.
Do you travel outside Amarillo?
Yes. Roosevelt Road is based in Amarillo and serves the Texas Panhandle, with travel projects considered beyond the region. Location, schedule and travel costs are part of the project discussion.
Put your next project on the calendar
If you are ready to show people what makes your work worth their attention, get in touch. Send a few sentences about the project, who it needs to reach and your target date. I’ll use that to start a practical conversation about what we can make.