Embracing the Journey: Promoting In Open Air and Looking Ahead
After months of intense work, In Open Air is officially available on demand. You can find it on my YouTube channel, Roosevelt Road Video, as well as on Panhandle PBS and the homepage of my website. If you haven’t had the opportunity to watch it yet, I strongly encourage you to do so.
This series is more than just a documentary—it’s an in-depth look at the evolution of public art in Amarillo, from the origins of Cadillac Ranch to the murals that color our city today. Episode 1 explores the fascinating history behind Cadillac Ranch and the nationally recognized artists who have left their mark here. Episode 2 takes a deep dive into Amarillo’s mural movement, highlighting the artists responsible for these vibrant works. Episode 3 shifts gears, uncovering hidden and unconventional forms of public art that many may not even realize exist.
I poured an incredible amount of time into this project, and my biggest goal now is to ensure it reaches as many people as possible. In Open Air is informative, engaging, and, I believe, something that both Amarillo locals and art lovers everywhere will find compelling. As I take a brief break between projects, I want to focus on fully promoting it beyond its initial broadcast on Panhandle PBS.
Reflections on the Process
The journey of creating In Open Air has been a tremendous learning experience. If I were starting today, I’d do a lot of things differently, but that’s the nature of growth. When I first began this project last June, I was certain it would be a massive success. While it has been well received, the viewership hasn’t quite reached the level I initially envisioned. That said, it was still broadcast throughout the region, and between the three episodes, nearly a thousand people have watched it on YouTube, with more tuning in daily. I trust that it will continue to find its audience over time. I stand by it as a solid and meaningful work.
What’s Next?
Right now, I’m taking a little time to clear my plate and reset my mind. I’ve come to realize how demanding these large projects become as they near completion, so before diving into the next big thing, I’m letting myself step back and recharge. That doesn’t mean I’m sitting idle, though.
In addition to promoting In Open Air, I’m working on a handful of songs with some friends, as well as releasing a solo track inspired by one of my recent blog posts. The song, The Cowboy Way by Cole Younger, is available on iTunes and Spotify. These music projects are a way for me to stay creatively engaged without the weight of a massive production. They allow me to reflect on where I am creatively and keep me in a space I love—making art.
As for my next documentary, I’ve had some preliminary discussions with Panhandle PBS about directing another project. While I’m keeping details close to the vest for now, I can say that it’s right up my alley, and I’m excited to dive into the research and development phase soon. That’s always my favorite part of the process.
For now, I’m enjoying a brief moment of stillness—spending time with my family, working on music, and focusing on making sure In Open Air gets the attention it deserves. But I’m a project man, and I know it won’t be long before I’m deep into the next one.
If you haven’t yet, take the time to watch In Open Air. I truly believe it’s worth it.
