The Art of Persistence: Creating a Documentary That Defies Expectations

When I began producing my PBS public art documentary, I had no idea what I was getting into. Having mostly worked on five-minute videos with quick turnarounds, the sheer scale of a 90-minute film felt daunting. Yet, here I am, nearing completion of a project that has consumed my days and nights, pushed my limits, and evolved into something I’m beyond proud of.

This documentary, In Open Air, is my most ambitious endeavor. It began as a concept and grew into a labor of love. Episodes 1 and 2 are essentially finished, but I’m still refining Episode 3, making those tough decisions—what stays, what goes, and how to ensure every scene tells the strongest story possible. The work has been both exhilarating and exhausting, a cycle of excitement, frustration, and perseverance.

What’s kept me going is the vision of a film that could reach a national audience. The mystique of Amarillo and its iconic landmarks like Cadillac Ranch provide a romantic, cowboy-country backdrop that resonates far beyond the Panhandle. My goal has been to craft a story that transcends geography, inviting viewers from all walks of life to engage with the art and culture of our region.

As I reflect on the journey, I’m struck by how much this project has taught me about storytelling, patience, and the power of persistence. The results have exceeded my imagination. I hope when this documentary airs, it not only highlights Amarillo’s unique identity but also demonstrates the incredible effort and artistry poured into it.

I can’t wait for the world to see it.