Wilson Cattle Company: Dominating the Arena, Ranch, and Sales Ring
Wilson Cattle Company, led by Rodey and Brooke Wilson of Canyon, Texas, has cemented its position as a force to be reckoned with in the world of equine and cattle excellence. From their success in team roping and ranch rodeos to record-breaking horse sales, the Wilsons have become synonymous with quality, precision, and performance.
Ranch Rodeo Mastery: Rodey Wilson’s Legacy
Rodey Wilson is a cornerstone of Wilson Cattle Company’s success in the Working Ranch Cowboys Association (WRCA) Ranch Rodeo Finals. With six “Top Horse” awards to his name, including the latest in 2024 with Tic Tick Boom Boon, his mastery in the arena is unmatched. Tic Tick Boom Boon, a three-year-old blue roan gelding sired by Smooth As A Cat and out of a Duals Blue Boon mare, shined under Rodey’s guidance at the Amarillo Finals, earning widespread acclaim .
The WRCA Finals consistently showcase the best horses and riders, but the Wilsons’ consistent presence at the top is a testament to their dedication to excellence in breeding, training, and competing.
Dominance in Team Roping and Horse Sales
Brooke Wilson, a renowned competitor in team roping, has played an equally significant role in the Wilson Cattle Company’s achievements. Her dominance in the Riata Buckle since its inception in 2022, coupled with her success in the World Series of Team Roping events, highlights her skill and strategic expertise .
In addition to their competitive achievements, the Wilsons have revolutionized the horse sale market. For three consecutive years, they topped the prestigious Rancho Rio Sale and have been standout sellers at other major events, such as the Riata Buckle and Rope Horse Sales across the United States. Their ability to consistently produce and sell high-quality rope horses has positioned them as industry leaders .
A Multifaceted Operation
Beyond their equine ventures, the Wilsons maintain a thriving cattle operation. Wilson Cattle LLC seamlessly integrates the demands of modern ranching with their equestrian pursuits, producing top-tier cattle while maintaining the traditions of ranch life. This dual focus on cattle and horses is a hallmark of their brand and a key to their success.
The Future of Excellence
With their unparalleled record in competitive arenas and the sales ring, the Wilsons are more than just participants in the western lifestyle—they are shaping its future. Whether it’s producing world-class rope horses, achieving top honors at the WRCA Finals, or running an efficient cattle business, Wilson Cattle Company continues to set the bar for excellence in the industry.
The Wilsons’ story is one of perseverance, talent, and a deep commitment to the values of the American West. As they continue to excel, there’s little doubt that Wilson Cattle Company will remain a dominant name in the world of ranching and rodeo.
